Social Franchise Assessment

The goal of Franchise Well’s Social Franchise Assessment is to evaluate a nonprofit’s potential to benefit from identifying, opening and operating a franchise business. To achieve this goal, several factors must be in place, including:

  • Organizational and Board Buy-In and Support
  • Marketable assets that are attractive to prospective franchise companies
  • Sufficient organizational capacity to support such an undertaking
  • Market opportunity for a mission-appropriate venture
  • The Social Franchise Assessment is accomplished through a three step process that will provide the organization with the foundation for evaluating the potential for benefit. Each phase progressively prepares nonprofit management for defining, developing, and implementing a viable, mission-appropriate social franchise venture. After each phase is completed, the organization will decide whether to proceed to the next phase.

    The Social Franchise Assessment Process


    Is a Social Franchise Right for the Organization?


  • Review available materials from organization to understand programs and entrepreneurial history including a review of literature and the website
  • Interview with Executive Director and other key management regarding programs, mission and vision
  • Conduct 3-4 hour onsite meeting with a cross section of management, board and other interested constituents to provide education and insight on the franchise community and address questions about pursuing a social franchise
  • Facilitate ‘go’ / ‘no-go’ decision on moving to the full Social Franchise Assessment for organization
  • Provide a follow-up report outlining the pros and cons with specific recommendations relative to the initial assessment (6 – 10 pages)
  • Click here to move on to Step Two of the Social Franchise Assessment…