Social Franchise Research

Objective: Identify the most promising opportunities for organization in franchising

TASK 1

Determine the attributes and assets that organization should leverage into a social franchise strategy

Activities: · Creation of organizational value proposition to be used to attract franchise organizations (i.e. what assets could the organization best leverage into a competitive advantage with what types of franchise concepts?)

· Evaluate the potential benefits for organization within each relevant franchise category

· Initial research on relevant franchise organizations within each target category

· Determine any obstacles that might affect executing a franchise agreement with any prospective concepts (i.e. franchisor not interested, not available in area, etc)

· Review via conference call the interim recommendations with organization to gain alignment before moving to Task 2

Results: Identify three to five franchise concepts that meet the criteria to pursue for a franchise relationship.

TASK 2

Research specific franchise concepts from recommendations to determine the best fit

Activities: · Obtain and review the Franchise Disclosure Document (FDD) for each available recommended franchise

· Interview 3 – 5 current and 1 – 2 two past franchisees for each concept identified

· Develop franchisor profiles including a review of overall average versus expected start-up costs, and pro-forma financials for the franchise concept

· Creation of negotiation strategy for each franchise concept including recommendations on modifications to specific business terms in franchise agreement

· Develop a specific list of organization’s attributes to be promoted to prospective franchisors to position organization to obtain franchise rights

Results: Complete analysis of potential franchise concepts for organization to include in Social Franchise Strategy.

TASK 3

Onsite Meeting with Organizational Team to review findings

Activities: · Facilitate a Social Franchise Assessment Strategy Meeting with senior staff and other stakeholders at the organization headquarters

· Presentation of findings and final recommendations on concepts to focus on in final report

· In-depth discussion of the risks and benefits of owning a Social Franchise in the recommended franchise systems

Results: Determine viability of enacting the Social Franchise Strategy to pursue franchise rights with one or more recommended concepts. Click here for information on the comprehensive Final Report.