Our Services

FranchiseWell is dedicated to providing strategic support
to franchise companies and nonprofit organizations
that want to rise above the ordinary and embrace the challenges of a dynamic marketplace


FranchiseWell provides consulting to best-in-class franchisors, non-profit organizations and investors

Research and Analysis

Research and analysis provides a solid foundation for our business strategies and recommendations

Public Speaking

We provide CFE-approved training and public speaking engagements on many franchising-related topics

Branding & Innovation

We help leading franchisors develop unique, customer-focused product and branding strategies

Social Franchising

We are committed to supporting forward-thinking franchisors who seek to solve social challenges

Franchise Sales

Our team has decades of experience implementing successful franchise development systems and sales processes

Strategic Development

We help franchisors at all stages of growth develop fact-based, innovative business strategies


We assist our clients with their international research, expansion strategies and support activities

U.S. Franchising Facts


Franchised Establishments


Number of Employees


Output ($ Billions)


GDP ($ Billions)

Source: International Franchise Association, 2014

Meet the team

Fueled by Passion, guided by Experience,
that’s the easiest way to describe our Consultancy.
Get to know us.

Dr. Benjamin C. Litalien, CFE

Dr. Benjamin C. Litalien, CFE Founder

Dr. Litalien is the visionary founder and President of FranchiseWell. His unique interest in Social Franchising has made him the industry’s leading expert in non-profit franchising, and in the development of franchise concepts targeted to address important social issues.


Theodor "Ted" Price Senior Consultant

Ted Price has spent most of the past 25 years with Mail Boxes Etc. and The UPS Store managing franchise sales and operations and area developer networks in the U.S. and overseas. His experiences have provided him with a unique perspective on franchising at all stages of growth, and across many different cultures.

Rhett Linke, CFE

Rhett Linke, CFE Senior Consultant

Rhett has over thirty years of experience in the for-profit, not-for-profit, and the franchise business markets. He has held executive positions in all three areas and is a seasoned and experienced professional manager and leader with proven operational experience in multiple company environments.

Ted Laatz, CFE

Ted Laatz, CFE Senior Consultant

Ted Laatz CFE has spent 20+ years engaged in various aspects of the franchise industry including being a franchisee, a Regional Vice President and a COO of a national franchise organization. Through these experiences, Ted has gained an in-depth understanding of franchise operations, development and systems centered around operational efficiencies.

How We Work

As a boutique consulting practice, we limit our engagements to selected clients where we feel we can make an impact and add meaningful value to their organizations. 

Our mission is to help all franchisors "Rise Above the Ordinary", and to develop leadership and real-world examples of franchising done well – franchising that strengthens your system, delivers the intended results and exceeds the expectations of your franchisees and the communities you serve.   

If you need help, let’s have an initial conversation - our first meeting is free of charge – to see how FranchiseWell can be of service to you.  

$5,000 Minimum Billing for Smaller Projects Includes Final Executive Report Travel and Expenses Extra
Fixed Cost Estimate for Larger Projects Includes Cost of All Deliverables Travel and Expenses Extra
Custom Franchising-Based Presentations For Managers and Executives Eligible for CFE Credits

Featured Clients

Here are some of the clients we have helped...

Malawi’s Pizza






Source America


Stay Connected

Get In Touch

Let us help you with a timely and professional solution
to your franchising challenges.
Contact us today for a free assessment.

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FranchiseWell LLC,   44 Mine Rd., Suite 2-161  Stafford, VA   22554    Tel. 540-657-1427